About us
From promotional item to mascot !
The beginnings of the business and the creation of 2G Publicité
Ghislain Genillier began his career in the stationery sector, where he acquired solid sales experience. Building on this experience, in 1997 to create his own company, 2G Publicité specializing in communication and advertising textiles.
Right from the start, the company set itself apart with an innovative innovative customization offerThe company’s main strength lies in its ability to promote brands through quality objects and textiles. Its major assets lie in the integration of a textile customization workshop where different techniques such as screen printing, embroidery and transfer printing guarantee long-lasting, aesthetically pleasing marking. This total control of the process ensures quality, responsiveness and flexibility to win the loyalty of a varied customer base.
External growth: a strategy of gradual expansion
In order to develop and diversify its business, Ghislain Genillier adopted a external growth strategy, marked by several strategic acquisitions:
- 2012: Acquisition of European Sports
This acquisition expands the company’s business to include sports equipment opening up new perspectives in terms of partnerships partnerships and sports marketing. - 2019 : Acquisition of Le Rêve du Dogon
This company, specialized in promotional items and textiles further strengthens 2G Publicité’s expertise in this field. This acquisition marks a major step forward and reinforces Ghislain Genillier’s strategic choices.
The acquisition of Planète Mascottes: successful diversification
In 2023, Ghislain Genillier took the next step by acquiring Planète Mascottes a company specializing in the creation of personalized mascots and plush toys. This acquisition is part of a strategy of diversification, adding to its portfolio a fun, immersive activity in line with new trends in experiential marketing.
Planète Mascottes is renowned for its expertise in designing custom-made animated characters, costumes and mascots used by sports clubs sports clubs, amusement parks and major brands to reinforce their visibility and commitment to the public. In less than 18 months thanks to a team of seasoned professionals, Ghislain Genillier has positioned Planète Mascottes as the undisputed industry leader in France..
Through these various acquisitions, Ghislain Genillier has transformed 2G Publicité into a diversified and complementary group, combining promotional items, advertising textiles and event solutions with mascots.
Ghislain Genillier’s story is that of a daring daring entrepreneur constantly seeking opportunities to diversify and strengthen its offering. From the launch of 2G Publicité in 1997 to the strategic acquisition of Planète Mascottes in 2023, the Group has reinvented itself and its products. anticipate market needs. His career testifies to the importance of self-sacrifice, the quality of his collaborators and the work accomplished, all of which have always been key to his success. at the heart of its success at every stage of its development to meet challenges and seize opportunities opportunities.
A team of professionals at your service
Planète Mascottes is also a whole team around Ghislain Genillier, on whom you can rely for all your mascot and plush projects. A dedicated sales representative is on hand to answer all your questions. Our team of designers will give you the touch that will make your mascot and/or plush a unique creation. We draw on the extensive experience and know-how of our partners, who can meet all your technical requirements. Our project managers will take your order from proof to delivery.
